Top Ingredients in Demand: What’s Trending in Pet Supplements and How to Manufacture Them

Choosing the right ingredients for pet supplements is essential to developing effective, marketable products that pet owners trust. Today’s consumers are more ingredient-savvy than ever, looking for formulations that support wellness, address specific concerns, and align with clean-label trends. For brands working with a contract manufacturer, staying on top of ingredient demand helps ensure products resonate with customers and stay ahead of the competition.

Trending Ingredients in the Pet Supplement Market

Ingredient trends are being shaped by both veterinary research and human wellness movements. These are some of the top ingredients currently in high demand:

• CBD and Hemp Extracts: Popular for calming, anxiety relief, and joint support. Requires careful handling and state-by-state compliance.
• Probiotics and Prebiotics: Essential for digestive and immune health. Often combined with digestive enzymes for a synergistic effect.
• Glucosamine, Chondroitin & MSM: Found in nearly all joint health formulas for dogs and cats, especially aging pets.
• Turmeric (Curcumin): A natural anti-inflammatory that supports joint health and immune function.
• Omega-3 Fatty Acids (Fish Oil, Algal Oil): Promotes skin and coat health and supports cardiovascular and cognitive function.
• L-Theanine and Chamomile: Commonly used in calming chews for stress and anxiety management.
• Milk Thistle: Known for liver support and detoxification, often used in organ-health formulations.
• Collagen and Hyaluronic Acid: Increasingly popular in joint and skin formulations as the “beauty from within” trend expands to pets.

Factors Driving Ingredient Popularity

Several factors are fueling the popularity of these ingredients in pet products:

• Humanization of pets: Pet parents want the same quality and benefits from supplements that they take themselves.
• Transparency and education: Brands that list and explain the function of ingredients win consumer trust.
• Veterinary endorsements: Products that use ingredients backed by clinical studies are gaining more credibility.
• Functional formulations: Multi-benefit supplements are trending—like calming and joint support in one chew.

Manufacturing Considerations for Trending Ingredients

Working with a contract manufacturer like Green Mountain Animal, LLC ensures these high-demand ingredients are sourced and processed properly. Key manufacturing considerations include:

1. Ingredient Sourcing: Using verified suppliers with traceable, tested raw materials ensures purity and consistency.
2. Stability and Shelf Life: Some ingredients (like fish oil or probiotics) require special handling or encapsulation to preserve potency.
3. Flavor Masking: Many functional ingredients have strong or bitter flavors. Palatability testing is essential to encourage consistent use by pets.
4. Regulatory Compliance: Pet supplements must meet labeling and formulation standards set by AAFCO, NASC, and FDA.
5. Delivery Format Compatibility: Certain ingredients are better suited for powders, while others work best in soft chews or liquids.

Product Formats That Support These Ingredients

At Green Mountain Animal, LLC, we help brands select the ideal product form for functional ingredient integration:

• Soft chews: Ideal for calming, joint, and multi-function formulas
• Powders: Great for probiotics, multivitamins, and food toppers
• Liquids or tinctures: Popular for fast-acting solutions, especially with hemp-based ingredients
• Baked treats: Suited for low-dose ingredients and daily wellness formulas

Our team provides guidance throughout R&D, helping ensure ingredient performance, consumer appeal, and production efficiency.

Top Ingredients in Demand: Conclusion

As the market for pet supplements continues to grow, brands must stay informed about which ingredients are trending—and how to formulate and manufacture them effectively. At Green Mountain Animal, LLC, we help you bring these high-demand ingredients to life in stable, safe, and palatable formats that meet today’s quality and regulatory standards. Whether you’re creating a joint support chew, a calming powder, or a probiotic blend, we’re here to support your formulation goals.

Contact Green Mountain Animal, LLC

Looking to develop a pet supplement featuring the industry’s most in-demand ingredients? Let’s collaborate on a product that pets love and pet parents trust.

Green Mountain Animal, LLC
75 Catamount Drive
Milton, Vermont 05468
Phone: 802-752-4738

Bring your next ingredient-forward pet product to market with confidence.