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All of your Animal Product Needs in One Place
Located in Milton Vermont, we specialize in producing & packaging premium quality extruded products for dogs and cats. Our Product Development team is available to help you bring your new product ideas to market with an emphasis on safety & quality. We are pleased to offer low minimum order size requirements to facilitate the launch of new products for our customers.
Green Mountain Animal, LLC is a complete one-stop shop for all your custom formulation needs for companion animal health products and treats. We are experts in innovative formulation and product quality with the ability to manufacture and source a wide variety of delivery options—including extruded chews, extruded sticks, tablets, capsules, powders, gels and liquids—for your unique product.
As a contract manufacturer of animal health products and treats, we pride ourselves on our commitment to quality and safety throughout the manufacturing process. Contact us today to learn how we can help you create your custom animal health product or treat.
Why Work with Green Mountain Animal, LLC?
- Science-based company led by seasoned industry and technical experts
- Custom formulations with low minimums and competitive prices
- Private label manufacturing of innovative, consumer driven products
- Core leadership in National Animal Supplement Council (NASC)
- USA-based manufacturer
- We keep our promises
Product Development
Our experienced product development team can assist you with formulating your custom products to make a product that dogs and cats will crave while working within your budget.
Samples
To ensure that your products meet your standards for flavor and texture, we will make small sample batches for you to review. We know your time is valuable so we pride ourselves on our ability to make samples quickly using our small laboratory equipment and our full size extruders.
Compliance
Dale Metz, CEO of Green Mountain Animal, is the Vice President and a founding member of the National Animal Supplement Council. With his 14 years of experience working with the FDA and Center for Veterinary Medicine, we can help you navigate the confusing world of regulatory compliance.
Palatability
Green Mountain Animal has relationships with many of the animal rescue groups in our area so we have an ample supply of taste-testers to give us feed back on our flavors. The best formula in the world will not do any good if the animals will not eat it!
Flexibility
We know that you have great ideas for your new products so our facilities allow for a variety of packaging options to suit your needs. Our equipment can handle small or large batch sizes so you do not have to make a major volume commitment when launching a new product.
Full Service
From formulation and ingredient sourcing to packaging and shipping, Green Mountain Animal does it all to provide you with a finished product that is ready to put on the store shelf.
See our main site at GreenMountainAnimal.com/
Blog Posts are Below:
Monthly Archives: January 2022
Creating Pet Vitamin Products
Do you want to create pet vitamin products? If yes, then private labeling the products would be a viable choice. Unlike any other business, a pet vitamin products brand starts with choosing a product, creating a brand, and delivering to the supplier.
Whether you want to sell pet vitamin products online or in-store, you have to undergo this process. Creating a private label pet product is a tedious process. But, if you want to simplify the process, you should carefully read this post.
How to Create Pet Vitamin Products?
Follow these steps if you want to create successful pet vitamin products:
· Choose the Product
Although this is the first step to creating pet vitamin products, you need to be careful while choosing the right product. Creating a private label product is different than manufacturing your own product. But, it requires the same level of knowledge. You cannot create an effective product if you don’t know what vitamins pets need.
To create a private label product, you have to analyze the market and find a relevant raw product. You should be extra careful during product selection. Also, you should understand the market demand and potential customer preferences.
The best practice to choose the products is by creating customer personas. You can create a customer persona according to the preferences of the target audience. For instance, if your target audience is both cat and dog owners, you should keep them in different personas.
Customer personas help you to choose the right product for a specific audience. Furthermore, you can offer a personalized experience to potential customers and increase brand reputation.
· Choosing the Retailer
A retailer or contract manufacturer will help you find the product. When it comes to pet vitamin products you should choose a reliable retailer. Pet owners carefully choose products for their pets. So, if they found the product ineffective or unhealthy, this will negatively reflect on your business reputation. Here are some common factors to choosing a contract manufacturer:
- Product selection
- Pricing
- Minimum order requirement
- Label fees
- Sales support
- Product quality
· The Sample
After choosing the supplier, you should ask for the product sample. Without a product sample, you should order the complete shipment. Imagine if the supplier delivers poor quality pet products, selling the products will be overwhelming. When you think you shared complete details about the product, ask for the sample. That way, you can check whether the retailer meets your requirements or not. If the sample doesn’t meet your requirements, you can stop the order and ask for better production.
· Branding
Private labeling allows you to create your brand from raw products. So, once you approve the sample, you can add the logo to the product packaging. Pick a brand name and logo that properly represent your product. Imagine how you would like to see your brand in five years.
An effective strategy to create product branding is to evaluate your competitors. You can check their:
- Product packaging
- Logo design
- Ingredient lists
- Tagline
This step would be fun as you will get a chance to use your creative instinct.
Why You Should Private Label Your Pet Vitamin Products?
Here are some benefits of private labeling pet products
· High-Profit Rate
If you want to build a customer base, you should improve your brand personality. When you have complete control over product design and marketing campaigns, you can reduce your expense, time, and efforts. Many private label companies outsource their marketing, packaging, and manufacturing tasks to a retailer. This helps them to eliminate added costs and focus on profits.
· Reduce Operating Costs
By outsourcing your advertising and packaging activities to an animal product contract manufacturer, you can reduce operating costs such as labor, marketing, and production expenses. As a result, you can sell your products at a low cost and produce a high volume of sales. Also, you can offer a discount to your customers and have a competitive edge over competitors.
· Improve Customer Loyalty
When you offer high-quality products to your customers, they will remember your brand name and become loyal customers. But, only if you have a memorable brand logo and packaging. A reliable contract manufacturer will create good quality pet vitamin products for your business. That way you can create a better reputation in the market. Once you build a reputation, potential customers will look for your business.
· High Market Stability
Pet owners choose a brand because of consistency, quality, and affordability. Through private labeling, you can offer high-quality products to the target audience without using resources and time. So, even during a tough time such as an economic downfall, you can save your business and enjoy steady sales.
Creating Pet Vitamin Products: Conclusion
Do you want to create pet vitamin products? If yes, then you should consult with a reliable contract manufacturer such as Green Mountain Animal LLC. At Green Mountain, we have an experienced team for product development, branding, and shipping.
If you want to create a private label brand, you can contact us at 802-752-4738.
GREEN MOUNTAIN ANIMAL LLC
75 Catamount Drive
Milton, Vermont 05468
802-752-4738
drmetz@grnmtnanimal.com
ctomat@grnmtnanimal.com
How to Create a New Pet Product Brand
How does one go about creating a new pet product brand? The market for pet products is competitive and growing at a fast pace. Pet owners want the best value in return as they spend a lot of money getting a pet product. So, if you are thinking of introducing a new pet product brand, you need a solid path to communicate your value and stand out in the competitive market with good standards.
Moreover, you can focus on unique aspects based on customer experience and provide the best branding. The American Pet Products Association is facilitating the pet products industry, ensuring the manufacturing of high-quality pet products.
Let’s go through the step-by-step procedure to create a new pet product brand.
1. Set up the Foundation
The first and foremost thing you need to do for creating a pet product brand is setting up the foundation. For this, you need to analyze the following points:
- Focus on your business. What does it currently look like if you talk about branding? Evaluate current standards for your branding and identify the right and wrong strategies.
- Focus on the customers, whether you are currently attracting the right customers/clients? Evaluate the ideal customers for your pet products brand.
- Craft Ideas for your business descriptions, offerings, and other aspects. How would you describe your business to others?
So the above steps will help you make a particular decision, and you will go smoothly onwards.
2. Establish Your Goals
Once you have finalized the first step, now you have to decide your pet product branding goals. It would help if you determined the following purposes:
- Profit growth
- Customer Service
- Clients target market
- Brand marketing
- Data and analytics
- Digital advertising
3. Define Your Unique Selling Proposition (USPs)
It is important to identify the unique selling proposition of the products you will offer. You should have the following answers.
- What quality of your pet product brand makes you stand out?
- What offers do you have?
- How can your brand be better than your competitors?
4. Establish Branding Keywords
Branding keywords describe your business and boost your SEO rankings. Establish the keywords that lead to fruitful results. They are beneficial for your business in terms of content, marketing your business, and driving traffic.
5. Pet Branding Visuals
You can get an idea from other brands that have a similar goal as your pet product brand. The tone needs to contemplate colors, product name, and other aspects of your brand. You need to select the colors according to the brand product name, like it may be upscale or metallic.
Colors
For best pet product branding, you need to take into account the colors more than your preferences. Research shows different colors stimulate different emotions and play an essential role in brand promotion. The use of the right color increases your brand recognition by 80%, which plays a crucial part in a pet product branding business. Combining dark with light colors and dominant with accent colors can give a somewhat better inspiration.
Visual branding, including colors, shape, imagery, and fonts, is crucial to catch a customer’s attention and influence their impression. You need to identify the gaps in your branding and craft ideas on exploring your brand attributes effectively.
Shapes
The strategic use of colors and shapes is the best part to grab customer’s attention. The general rule of thumb is:
- Straight lines (triangles, rectangles, squares) showcase reliability, security, and seriousness.
- Curved Lines (circles) anticipate feelings of wholeness, harmony, femininity, movement.
6. Brand Attributes
Brand attributes are the key to your brand success. These are the characteristics that your customers and audience see as the fundamental part of your brand. Brand attributes remain consistent and serve as the foundation.
- Your brand should be trustworthy and safe.
- The brand must be warm, compassionate, and positive.
- Your brand should be luxury, medium, or affordable at pricing.
7. Demonstrate Your Pet Brand’s Personality
Pet owners have a significant concern with the safety and happiness of their pets. You can add an authentic look to your pet product with visual branding. The people who will buy your products may like seasonal ideas that may be helpful to market your product on social media for your pet product brand.
8. Marketing for Pet Brands
Whether you want to create a new pet product brand for dogs, cats, or other pets, one similar thing is pictures of lovely pets. It would help if you now had your entire focus on social media to market your pet product brand to get more attention from the public.
Marketing is the most important step. Without a strong social media presence, your pet product can never build a brand name. So, put all your effort into marketing your pet product on the right platforms.
Creating a New Pet Product Brand: Conclusion
You can create a new pet product and sustain your business in a competitive market. Selling a high quality branded product will help you build customer loyalty. You need to take into consideration your potential customers that what they are looking for. You can find the best guidance and support for your pet product brand by choosing Green Mountain Animal.
For further information, contact us at 802-752-4738.
GREEN MOUNTAIN ANIMAL LLC
75 Catamount Drive
Milton, Vermont 05468
802-752-4738
drmetz@grnmtnanimal.com
ctomat@grnmtnanimal.com
Sources
https://www.thebalancesmb.com/how-to-start-pet-food-business-1326170
https://www.petmarketingunleashed.com/post/branding-pet-businesses-3