The Growing Market for Holistic and Natural Pet Products: What Manufacturers Need to Know

The rising demand for holistic and natural pet products is transforming the pet care industry, creating new opportunities—and new challenges—for manufacturers. Pet owners are increasingly treating their animals as family members, and that shift is driving interest in natural ingredients, clean-label formulas, and holistic wellness solutions. For brands and manufacturers alike, understanding this evolving landscape is key to staying competitive and relevant.

Why the Natural Pet Product Trend Is Accelerating

Several powerful consumer trends are fueling the growth of natural and holistic pet products:

• Humanization of pets: Consumers expect their pets’ products to meet the same health and quality standards as their own.
• Transparency and clean-label expectations: Shoppers want to recognize ingredients—and avoid artificial flavors, preservatives, and chemicals.
• Preventive wellness: Pet parents are seeking products that promote long-term health, not just treat existing issues.
• Environmental awareness: More customers are looking for sustainable, eco-friendly products that align with their values.

These trends are no longer limited to niche markets. Major retailers and e-commerce platforms are dedicating more shelf space and visibility to natural and holistic pet brands.

What Defines a Holistic or Natural Pet Product?

While the term “natural” is widely used, it’s important for brands to define it clearly and responsibly. Generally, holistic and natural pet products are:

• Free from artificial colors, flavors, and preservatives
• Made with recognizable, whole-food-based ingredients
• Formulated with botanical or nutraceutical support (e.g., turmeric, hemp, chamomile, probiotics)
• Often grain-free or limited-ingredient for allergy-sensitive pets
• Packaged sustainably, using recyclable or biodegradable materials

At Green Mountain Animal, LLC, we work with brands to ensure ingredient integrity, transparency, and clean-label positioning from formulation through final packaging.

Manufacturing Considerations for Natural Products

Creating effective, shelf-stable, and compliant natural pet products requires technical expertise and manufacturing precision. Our team considers key factors such as:

1. Ingredient sourcing: We work with suppliers that provide non-GMO, organic, and sustainably harvested ingredients with full traceability.
2. Stability without synthetics: Natural preservatives like mixed tocopherols or rosemary extract can replace chemical preservatives, but require precise formulation techniques.
3. Palatability: Many natural ingredients have strong or bitter flavors that need effective masking with pet-safe, natural flavor systems.
4. Compliance: Even natural products must follow FDA, AAFCO, and NASC guidelines—particularly in how claims are made and ingredients are classified.

Green Mountain Animal, LLC uses advanced R&D tools and small-batch testing to ensure every natural product meets performance, safety, and compliance goals.

Popular Natural Product Categories

The most popular natural and holistic pet products often address specific wellness needs or lifestyle values. These include:

• Calming chews: With botanicals like chamomile, valerian root, and L-theanine
• Skin and coat formulas: Featuring coconut oil, omega-3s, and zinc
• Digestive support: Using natural prebiotics, pumpkin, and probiotic strains
• Joint health: With plant-based anti-inflammatories like turmeric and boswellia
• Immunity boosters: Including mushrooms, colostrum, and antioxidants

Many brands are also opting for sustainable packaging, such as recyclable pouches, compostable bags, and minimalist labels printed with plant-based inks.

Helping Your Brand Compete in a Natural Market

At Green Mountain Animal, LLC, we partner with pet brands to develop holistic products that meet consumer expectations for purity, performance, and presentation. We offer:

• Custom formulation services with trending botanicals and clean-label ingredients
• Regulatory guidance to ensure compliance with all natural product standards
• Manufacturing in a U.S.-based, cGMP-compliant facility
• Sustainable packaging options to align with eco-conscious branding

Whether you’re developing your first holistic chew or expanding a full line of natural supplements, we provide the support to move from concept to market with confidence.

The Growing Market for Holistic and Natural Pet Products: Conclusion

The demand for holistic and natural pet products shows no signs of slowing down. Pet parents want solutions that reflect their own values—clean, effective, and responsibly made. For manufacturers and brands alike, this is an opportunity to lead with innovation, transparency, and integrity. At Green Mountain Animal, LLC, we help you bring high-quality, nature-inspired pet products to life—without compromising on science or compliance.

Contact Green Mountain Animal, LLC

Looking to develop a natural or holistic pet product that aligns with today’s market trends? Let’s work together to create something truly impactful.

Green Mountain Animal, LLC
75 Catamount Drive
Milton, Vermont 05468
Phone: 802-752-4738

Make your mark in the natural pet product space—partner with a manufacturer who shares your vision.