Package design can make or break a pet product brand. This not only applies to pet products, but also all other products. A good package design can help create a good first impression of the product to the consumer. Attractive package design is one of the best tools that helps you grab consumer’s attention and intrigue them to grab the product and read its label.
Thus, along with many other factors of a brand, which elevates its trajectory, packaging design is also a strong determining force when it comes to growth. Any flaws or discrepancies in the design can cause a pet product to face major setbacks.
Packaging allows pet product companies to stay relevant in the ever-evolving market of today. The competitive market of the pet product niche is making brands reinvent and redesign their products to gain an edge over other companies.
Most of the business models of pet product brands are changing, either by introducing new ingredients in their products or by including new marketing strategies. These changes help make their product relevant to the market. However, without conveying to their audience about these changes, these strategies cannot work.
This is where packaging, along with advertisement comes into play. Changes in a package design can help inform the consumers about the product, its benefits, and its distinct qualities that separate it from the rest. Through innovative packaging, many pet product companies are helping their brand increase sales by using the package itself as an instrumental marketing tool.
Furthermore, when a consumer is browsing across the market shelf in search of pet products, they are likely to take interest in the product with the most eye-catching design. Having an attractive design does not only have to do with the colors, but also the layout, material, and texts.
This is why package designers require more credibility to create a package design that performs sufficient turnover in terms of sales. They not only have to focus on aesthetics but also have to align it with the brand’s identity and voice.
Do not disregard the primary purpose of packaging in strive for innovation. Packaging helps your product withstand the environmental and mechanical damages that come with logistics. The shield keeps it intact when it is making its way from manufacturing to supermarket shelves.
The package designer, therefore, has a load of responsibility on their hands. Designing packaging for your product will require you to work with packaging designers. However, before you sign up with a team of graphic designers, or an LLC service provider, you must consider certain aspects of your product to ensure success.
Before you take your product to service providers, make sure that you have rightfully established your brand identity. Moreover, you should also have a sound understanding of your ideal clientele. Having a good understanding of your product, the target audience, and your brand’s goal is information that designers consider when creating package design.
Moreover, it is also very helpful if you have an idea of how you want to portray your pet product. Designers find it very helpful when you provide them with certain layouts, examples, or instructions over how you envision your pet product. Doing the homework and briefing the designer over your product can help the designer come up with a design that does not disappoint.
You also want to have a good idea of the information that you want on the packaging. This however is not solely in your hands, as different countries have different regulations for what can appear on labels and packaging.
Staying within their guidelines is essential; hence, make sure that you are aware of all the regulations so that your product is not subject to sanction. Another detail that must be on the packaging involves the basics such as weight, and product details.
Another important piece of information that a package entails is the safety risks. Consumers want what is best for their pets. Hence, a package must contain things such as allergens, a list of ingredients, and an expiration date as per regulations.
Moreover, the package should also be immune to any permeation, meaning, that it should vacuum the product in the safest way possible. This will have to do with the packaging material and the seal. All of these features evoke a sense of safety in the consumers.
Hiring third party help such as designers and contractual services to handle manufacturing and packaging can help your product attain new heights in the market.
If you are looking to boost a pet product or treat, then contact Green Mountain Animal:
We are a partnering entity that aims to put your pet product or treat on the grand stage of the market. We can help you with everything that protrudes brand growth, from manufacturing, distribution, formulation, and packaging.