Located in Milton Vermont, we specialize in producing & packaging premium quality extruded products for dogs and cats. Our Product Development team is available to help you bring your new product ideas to market with an emphasis on safety & quality. We are pleased to offer low minimum order size requirements to facilitate the launch of new products for our customers.
Green Mountain Animal, LLC is a complete one-stop shop for all your custom formulation needs for companion animal health products and treats. We are experts in innovative formulation and product quality with the ability to manufacture and source a wide variety of delivery options—including extruded chews, extruded sticks, tablets, capsules, powders, gels and liquids—for your unique product.
As a contract manufacturer of animal health products and treats, we pride ourselves on our commitment to quality and safety throughout the manufacturing process. Contact us today to learn how we can help you create your custom animal health product or treat.
Our experienced product development team can assist you with formulating your custom products to make a product that dogs and cats will crave while working within your budget.
To ensure that your products meet your standards for flavor and texture, we will make small sample batches for you to review. We know your time is valuable so we pride ourselves on our ability to make samples quickly using our small laboratory equipment and our full size extruders.
Dale Metz, CEO of Green Mountain Animal, is the Vice President and a founding member of the National Animal Supplement Council. With his 14 years of experience working with the FDA and Center for Veterinary Medicine, we can help you navigate the confusing world of regulatory compliance.
Green Mountain Animal has relationships with many of the animal rescue groups in our area so we have an ample supply of taste-testers to give us feed back on our flavors. The best formula in the world will not do any good if the animals will not eat it!
We know that you have great ideas for your new products so our facilities allow for a variety of packaging options to suit your needs. Our equipment can handle small or large batch sizes so you do not have to make a major volume commitment when launching a new product.
From formulation and ingredient sourcing to packaging and shipping, Green Mountain Animal does it all to provide you with a finished product that is ready to put on the store shelf.
Do you wish to create private label pet food products? Building a pet food brand is not an easy task because it involves tiresome and thankless tasks. Once your business is running and you have loyal customers, you can focus on marketing to keep those customers engaged. That is the fun part for many marketing-minded professionals. But before reaching that position, you have to make the right decisions.
In a pet food business, the one thing that you shouldn’t miss is creating a private label. This is the most important and overwhelming part. The post includes strategies to create private label pet food products to start a business. But, before moving quickly, you should know what a private label pet food product is.
A private label pet food product is a generic product with your brand’s logo. It helps your target audience to differentiate between your products from competitors in the market. Private labeling gives you complete control over your business. It offers customer retention and strong marketing by allowing you to create unique brands.
Keep in mind customers are loyal to brand not with the product. They trust the brand that’s why they purchase its products for their pet. Also, customers will look for your products, if you have private label pet products. In other words, you can boost sales and increase revenue through private labeling. Furthermore, it gives your business stability in the market and control over price.
Do you want to create private label pet food products? If yes, then here are some successful strategies to launch private label pet products:
Private labeling could be costly, which means you need to plan your initial cost. It is an expensive business than drop-shipping and reselling. Also, it involves a high-risk level and requires more effort. But, once you establish a business, it will result in a higher return on investment. Furthermore, you can build loyal customers by offering quality pet food products. There are three types of costs, you should consider while creating private label pet food products. These are:
Most entrepreneurs think that selecting a pet food product should be the first step. Since the product you choose will get you sales and money, it is an important decision. Choosing the right product will drive your business.
When you start your brand with products, you can determine other elements such as the manufacturing process, supply channels, and profit margins. Although the brand is the foundation of a pet food business, you can’t succeed if your product selection is not according to your target audience.
Once you choose the product, it’s time to consider your target audience. You have to define who will purchase your products. Since you choose pet food products, your target audience will be pet owners. Determining your target audience will help you to understand the challenges and problems they encounter. This will help you choose successful strategies.
Develop customer persona to understand your target audience and offer personalized customer service. A customer persona is a segmentation technique, where you divide your customers based on their preferences. For instance, if you create pet food products for dogs as well as cats, you can divide the target audience according to the pet they have.
After defining products and target audience, you should analyze your competitors. That way you can understand where they are lacking. Furthermore, you can evaluate strategies they are focusing on to engage the audience. Understanding your competitors and their strategies, you can lay building blocks and boost your sales in the market.
Differentiating factors become the cornerstone for your business. These factors can be branding, ingredients, and target location. Also, the price can be a differentiating factor and affects your business growth. You can also offer discounts on pet food products to engage more audiences than your competitors.
Once you figure out the above-mentioned business elements, you should build your business. Start by creating a:
Many private label pet food companies have eCommerce websites for online orders. If you won’t create an eCommerce website, you might lose significant numbers of customers. Thus, it is important to list your products online.
Also, platforms such as Amazon, Facebook, and Instagram offer strong opportunities to engage customers. If private label pet food products are available on these platforms, you can protect your business, brand, and profits. Furthermore, you can create a brand reputation and increase revenue.
Hopefully, you will find the above information effective to create successful private label pet food products. At Green Mountain Animal LLC, we create high-quality pet products for private label companies.
If you want to learn more about creating private label products, contact us today.