If you are a pet parent, you must have been to a pet or grocery store for buying a pet treat. Your browsing history may be all about pet food sites because you are a passionate pet owner. You are probably one of those pet owners who pay a lot of attention to their pet’s well being. You may have observed the emerging trends in pet food.
The pet food and treat markets have become highly competitive and dynamic. With the increasing demands of pet products, companies now prefer private label manufacturers to formulate their products.
When you hire a third party to develop a product for your brand, you will call this arrangement private label manufacturing. Interestingly, rival brands competing in the market industry may take services of the same manufacturer. However, the design, quality, and composition of the product may differ. Food companies to cosmetics, all hire private label manufacturers. Pet product companies are no exception.
Private Label Industry is on the rise accounting for several reasons. Pet food companies hire third parties for product development due to these reasons.
Have you ever thought about how the pet food comes in square or a chicken shape? How each dry pet food has a different flavor, shape, and texture? The answer lies in the manufacturing process.
Before breaking down the manufacturing process of pet products, let’s have a look at some basic guidelines for all manufacturers.
The Association of American Feed Control Officials (AAFCO) is the regulating body for labeling, selling, and manufacturing of commercial pet feeds. All pet feed manufacturers have to abide by the policies. Only certified ingredients can go into the making of these products. The ingredients should be nutritionally balanced –including proteins, vitamins, antioxidants, and minerals. All products must adhere to specific label requirements, like mentioning the weight and volume of the product.
The initial stage is the formulation of the product. If you know what you want, you can discuss the idea with the manufacturer. The company will examine the list of ingredients to check its potency. Some companies have innovative ideas to offer for formulation. Their research teams have experts who look for the best combination of ingredients for the products.
Pure ingredients are recommendable for use to ensure quality and safe products. The private label manufacturer checks all ingredients for purity, taste, and quality. The companies pick the ingredients only after that.
The pet product industry is dynamic. Every year, an innovative pet product is introduced. The most popular pet product forms include soft chews, capsules, tablets, powder, gel, liquids, extruded chews, and extruded sticks.
The process of making dry pet products is extrusion. Manufacturers use dry and wet ingredients together to form dough at first. The preheated dough rests in the extruder machine for some time, where it gets a chewable texture. A shaping die then cuts the dough into kibbles. The last step is drying and cooling the kibbles, and spray coating them.
The product now needs a perfect design and branding before it hits the market. Website content and product promotional material are the best ways for companies to market their products.
Green Mountain Animal, LLC is one of the safest and high-quality manufacturers of animal health products and treats. Contact us today for the unique formulation, designing, packaging, and distribution of your product.
GREEN MOUNTAIN ANIMAL LLC