Are you interested in selling your own private label dog food or pet product? Keep reading to find out more about this business idea.
For starters, it is a very rewarding idea because people with pets treat them like their babies. They don’t hesitate or think too much while investing in good quality products for their pets.
Pet Food and Supplements This category is very versatile. You can produce canned pet food with chunks of meat in jelly or gravy. You can produce dry food treats mainly for dogs and cat in biscuit form. Also, you can make special supplements containing vital nutrients and vitamins in them in chew or powder form.
Antibacterial Spray This is another great idea. You can make disinfectants that will help kill ticks and germs and stop itching. These sprays are very effective when it comes to skin allergies and also ensure coat well being.
Pet Grooming Tools Pet owners absolutely love and enjoy giving their pets monthly makeovers even if it is just a small hair trim. They want to see their pets well groomed. You can launch a tool kit that will include all tools necessary for grooming. Including, nail clipper, safe scissors especially for knot cutting and hair trimming and comb for brushing.
Utensils and Collar This is also a great idea. You can produce bowls that will contain the pet’s food, water or treat. Alternatively, beautiful neck collars will definitely add to their overall cute look.
First of all you must have a business license to carry on with the venture. Once your product portfolio is ready and you know what products you will be dealing in, your next step should be making a proper business plan with the help of someone who has good know-how of running businesses. You should be aware of the market conditions. It means your competitor’s products and the pricing strategies. Also, you must make sure that your products do not contain any harmful ingredients. You should ensure their testing from the food authorities.
You should make sure that your label has a unique selling point. This is something that differentiates your product from the competitors. For example, you can promise to deliver all natural and organic products that are also good taste-wise. And your packaging is also very attractive with instructions mentioned and stating the fact that all your products are certified by the country’s food authority. All buyers would want fine quality products for their pets and you need to give them a solid reason to convince them to buy from you and not from your competitors.
You know that your target market is pet owners and animal lovers. Now, you need to look for good marketing strategies to let them know you exist. You can do social media marketing. Social media is a brilliant medium for marketing since we are living in the digital age. Plus, it will save a lot of your money as well.
The pet care industry is growing in the US because people pamper their pets a lot. You must do thorough product and market research before going ahead with the idea. You can get in touch with manufacturers who are already in the business. Green Mountain Animal, LLC is one of the best place to help you start your own private label dog food products.