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All of your Animal Product Needs in One Place
Located in Milton Vermont, we specialize in producing & packaging premium quality extruded products for dogs and cats. Our Product Development team is available to help you bring your new product ideas to market with an emphasis on safety & quality. We are pleased to offer low minimum order size requirements to facilitate the launch of new products for our customers.
Green Mountain Animal, LLC is a complete one-stop shop for all your custom formulation needs for companion animal health products and treats. We are experts in innovative formulation and product quality with the ability to manufacture and source a wide variety of delivery options—including extruded chews, extruded sticks, tablets, capsules, powders, gels and liquids—for your unique product.
As a contract manufacturer of animal health products and treats, we pride ourselves on our commitment to quality and safety throughout the manufacturing process. Contact us today to learn how we can help you create your custom animal health product or treat.
Why Work with Green Mountain Animal, LLC?
- Science-based company led by seasoned industry and technical experts
- Custom formulations with low minimums and competitive prices
- Private label manufacturing of innovative, consumer driven products
- Core leadership in National Animal Supplement Council (NASC)
- USA-based manufacturer
- We keep our promises
Product Development
Our experienced product development team can assist you with formulating your custom products to make a product that dogs and cats will crave while working within your budget.
Samples
To ensure that your products meet your standards for flavor and texture, we will make small sample batches for you to review. We know your time is valuable so we pride ourselves on our ability to make samples quickly using our small laboratory equipment and our full size extruders.
Compliance
Dale Metz, CEO of Green Mountain Animal, is the Vice President and a founding member of the National Animal Supplement Council. With his 14 years of experience working with the FDA and Center for Veterinary Medicine, we can help you navigate the confusing world of regulatory compliance.
Palatability
Green Mountain Animal has relationships with many of the animal rescue groups in our area so we have an ample supply of taste-testers to give us feed back on our flavors. The best formula in the world will not do any good if the animals will not eat it!
Flexibility
We know that you have great ideas for your new products so our facilities allow for a variety of packaging options to suit your needs. Our equipment can handle small or large batch sizes so you do not have to make a major volume commitment when launching a new product.
Full Service
From formulation and ingredient sourcing to packaging and shipping, Green Mountain Animal does it all to provide you with a finished product that is ready to put on the store shelf.
See our main site at GreenMountainAnimal.com/
Blog Posts are Below:
Category Archives: Product Development
How to Create a New Pet Product Brand
How does one go about creating a new pet product brand? The market for pet products is competitive and growing at a fast pace. Pet owners want the best value in return as they spend a lot of money getting a pet product. So, if you are thinking of introducing a new pet product brand, you need a solid path to communicate your value and stand out in the competitive market with good standards.
Moreover, you can focus on unique aspects based on customer experience and provide the best branding. The American Pet Products Association is facilitating the pet products industry, ensuring the manufacturing of high-quality pet products.
Let’s go through the step-by-step procedure to create a new pet product brand.
1. Set up the Foundation
The first and foremost thing you need to do for creating a pet product brand is setting up the foundation. For this, you need to analyze the following points:
- Focus on your business. What does it currently look like if you talk about branding? Evaluate current standards for your branding and identify the right and wrong strategies.
- Focus on the customers, whether you are currently attracting the right customers/clients? Evaluate the ideal customers for your pet products brand.
- Craft Ideas for your business descriptions, offerings, and other aspects. How would you describe your business to others?
So the above steps will help you make a particular decision, and you will go smoothly onwards.
2. Establish Your Goals
Once you have finalized the first step, now you have to decide your pet product branding goals. It would help if you determined the following purposes:
- Profit growth
- Customer Service
- Clients target market
- Brand marketing
- Data and analytics
- Digital advertising
3. Define Your Unique Selling Proposition (USPs)
It is important to identify the unique selling proposition of the products you will offer. You should have the following answers.
- What quality of your pet product brand makes you stand out?
- What offers do you have?
- How can your brand be better than your competitors?
4. Establish Branding Keywords
Branding keywords describe your business and boost your SEO rankings. Establish the keywords that lead to fruitful results. They are beneficial for your business in terms of content, marketing your business, and driving traffic.
5. Pet Branding Visuals
You can get an idea from other brands that have a similar goal as your pet product brand. The tone needs to contemplate colors, product name, and other aspects of your brand. You need to select the colors according to the brand product name, like it may be upscale or metallic.
Colors
For best pet product branding, you need to take into account the colors more than your preferences. Research shows different colors stimulate different emotions and play an essential role in brand promotion. The use of the right color increases your brand recognition by 80%, which plays a crucial part in a pet product branding business. Combining dark with light colors and dominant with accent colors can give a somewhat better inspiration.
Visual branding, including colors, shape, imagery, and fonts, is crucial to catch a customer’s attention and influence their impression. You need to identify the gaps in your branding and craft ideas on exploring your brand attributes effectively.
Shapes
The strategic use of colors and shapes is the best part to grab customer’s attention. The general rule of thumb is:
- Straight lines (triangles, rectangles, squares) showcase reliability, security, and seriousness.
- Curved Lines (circles) anticipate feelings of wholeness, harmony, femininity, movement.
6. Brand Attributes
Brand attributes are the key to your brand success. These are the characteristics that your customers and audience see as the fundamental part of your brand. Brand attributes remain consistent and serve as the foundation.
- Your brand should be trustworthy and safe.
- The brand must be warm, compassionate, and positive.
- Your brand should be luxury, medium, or affordable at pricing.
7. Demonstrate Your Pet Brand’s Personality
Pet owners have a significant concern with the safety and happiness of their pets. You can add an authentic look to your pet product with visual branding. The people who will buy your products may like seasonal ideas that may be helpful to market your product on social media for your pet product brand.
8. Marketing for Pet Brands
Whether you want to create a new pet product brand for dogs, cats, or other pets, one similar thing is pictures of lovely pets. It would help if you now had your entire focus on social media to market your pet product brand to get more attention from the public.
Marketing is the most important step. Without a strong social media presence, your pet product can never build a brand name. So, put all your effort into marketing your pet product on the right platforms.
Creating a New Pet Product Brand: Conclusion
You can create a new pet product and sustain your business in a competitive market. Selling a high quality branded product will help you build customer loyalty. You need to take into consideration your potential customers that what they are looking for. You can find the best guidance and support for your pet product brand by choosing Green Mountain Animal.
For further information, contact us at 802-752-4738.
GREEN MOUNTAIN ANIMAL LLC
75 Catamount Drive
Milton, Vermont 05468
802-752-4738
drmetz@grnmtnanimal.com
ctomat@grnmtnanimal.com
Sources
https://www.thebalancesmb.com/how-to-start-pet-food-business-1326170
https://www.petmarketingunleashed.com/post/branding-pet-businesses-3
Product Development, Marketing, and Compliance for Pet Product Mfg
Pet products constitute a growing industry. Start-up companies and small business are now hiring contract manufacturers for their pet products and treats. The private label manufacturing services assist in the whole process. Starting from the initial concept of the product to its formulation, designing to packaging and distribution –they cater all.
Before its placement in the store shelf, a pet product goes through many stages. You can get a variety of pet products made as per your requirements. If you make the right choice, it will help ensure a smooth journey.
Product Development
The first stage is product development. It all begins with a concept. You may already have an idea for your product and know what you need. Once you hire a private label company, all you have to do is to provide them the details with specifications. Then it’s the company’s job to manufacture the product as per your needs. If you have provided a list of ingredients to the contractors, their researchers can suggest if the ingredients will be effective to the product or not?
If you trust a private label manufacturing service with product formulation, the company’s research team takes charge. They look for the best science-based solution for the animals’ health. The researchers ensure to test all possible combinations of ingredients for the product.
The formulator tests all ingredients or raw materials for purity, taste, and quality before adding to the product. Reputed private labels have data systems to track down the origin of the product ingredients. The practice helps to respond quickly in case of an ingredient recall.
Companies can ensure quality standards only if they enforce good manufacturing practices. There are many pet products available in the market. To make your product stand out, manufacturers offer a variety of delivery options. Extruded chews are the most common form of pet products. Others include soft chews, tablets, capsules, powder, liquids, gel an extruded sticks.
Marketing
Some private labels do not provide services for designing the product. However, one-stop shop service providers help in this stage as well. Two important factors for product branding are its shape and size. Your formula is meeting all the quality standards, but if its packaging is not appealing, it may become a disadvantage.
Third party labels help you to create the best design for the product. Website content and product promotional material are also effective marketing tools. Though the formula is the key factor; a perfect design also plays a part in promoting a product.
Compliance
An important step is to make sure that the pet product complies with the health and safety standards of the industry. The main body for regulating pet products is the US Food and Drug Association (FDA). FDA, along with the State Department of Agriculture, works together for the American Association of Feed Control Officials (AAFFCO).
AAFCO develops the regulation laws for labeling, selling, and manufacturing of commercial pet feeds. It also provides a list of verified ingredients for manufacturing pet feeds.
All pet products have to comply with certain labeling requirements –such as weight, or volume. AAFFCO puts a restriction to the claims about the product. No label can ever contain false claims about the effectiveness of the product.
Bottom Line
As a contract manufacturer of animal health products and treats, Green Mountain Animal, LLC is committed to quality and safe pet products. We offer unique formulation for your animal products with a wide range of delivery options.
Contact us today for your custom animal health product or treat.
GREEN MOUNTAIN ANIMAL LLC
75 Catamount Drive
Milton, Vermont 05468
802-752-4738